FROM CARPENTER TO premium renovation SOLUTION PROVIDER

Glen's skills as a carpenter were superb. He was busy and booked 12 months in advance. But the work wasn’t inspiring and smaller budgets. He had a passion for craftsmanship and the ability to deliver amazing solutions, but no clients were seeking that work from him. How do we get him there?

The challenge was to create a brand that would appeal to the high-end audience with bigger budgets and more freedom to create ideal lifestyle solutions for ideal clients.

Through our brand workshop, we aligned Glen’s skillsets and passions with a completely new customer market. We realigned the brand positioning and geographic location. The new brand identity with gold geometric structures embodied premium without the need to sell it.

Need to convert your Toorak double garage into a premium living space with mancave?… Done! Want to update your tired kitchen into an open-plan living zone with an outdoor space?… Done!

Visit: nichebuildingworks.com.au