NEW NAME, new chapter

Facing a fast-paced business environment, Taylor Loans sought a partner who could grasp their essence and translate it into a powerful visual identity that resonates with their audience. The Brand Garage delivered. Through a micro strategy session, we identified key customer needs and aspirations. These insights fueled the creation of a blue-chip brand that connects on a deep emotional level.

Understanding Taylor Loans' clientele was paramount. Their clients are embarking on a life-changing journey – homeownership. The sense of accomplishment upon achieving this goal marks the closing of a significant chapter and the exciting beginning of a new one. This "chapter" concept became the cornerstone of Taylor Loans' brand messaging and logo design.